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CHRISTOPHER NAPOLITANO
creative director 

Print & OOH

GUESS: CAMPAIGNS

TENSION:

The Guess Accessories campaigns spanned globally across 60+ markets through print, digital, and OOH.

SOLUTION:

The ideation of each Guess campaign creative starts at the core of brands DNA, picturing a beautiful dialogue between retro and modern designs.These campaigns had full doses of glam and beauty featuring Kate Upton and Gigi Hadid.

RESULT:

While with the stylish clothing pieces of Guess you make an impressive image, with accessories you make these clothing pieces look stylish. It’s hard to imagine any outfit without the matching accessories, as they represent the key items that make or break a look.

 © 2024 by Christopher Napolitano. 

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